It’s used by any site that implements Google Analytics, including Google services. ‘_ga’ enables a service to distinguish one user from another and lasts for 2 years. ‘_ga’ is the main cookie used by Google Analytics. For example, Google Analytics, a Google product that helps site and app owners understand how people engage with a service, uses a set of cookies to collect information and report site usage statistics without personally identifying individual visitors to Google. Some cookies help sites understand how their visitors engage with their properties. These insights allow services both to improve content and to build better features that improve the user’s experience. AnalyticsĬookies used for analytics help collect data that allows services to understand how users interact with a particular service. Both cookies prevent malicious sites acting without a user’s knowledge and as if they were that user. For example, the ‘pm_sess’ and ‘YSC’ cookies ensure that requests within a browsing session are made by the user and not by other sites. Some cookies are used to prevent spam, fraud, and abuse. The combination of these cookies allows us to block many types of attack, such as attempts to steal the content of forms submitted in Google services. For example, cookies called ‘SID’ and ‘HSID’ contain digitally signed and encrypted records of a user’s Google Account ID and most recent sign-in time.
Some cookies are used to authenticate users, helping ensure that only the actual owner of an account can access that account. SecurityĬookies used for security authenticate users, prevent fraud, and protect users as they interact with a service. For example, ‘CGIC’ improves the delivery of search results by autocompleting search queries based on a user’s initial input. Some cookies improve the performance of Google services.
The cookie ‘pm_sess’ also helps maintain a user’s browser session and lasts for 30 minutes. This cookie lasts for as long as the user keeps their browser open. For example ‘YSC’ is used by YouTube to remember user input and associate a user’s actions. Some cookies are used to maintain and enhance a user’s experience during a specific browsing session. This cookie expires 8 months from a user’s last use. For YouTube Music, these preferences include volume, repeat mode, and autoplay. YouTube uses the ‘PREF’ cookie to store information such as a user’s preferred page configuration and playback preferences like autoplay, shuffle content, and player size. A cookie called ‘VISITOR_INFO1_LIVE’ serves a similar purpose for YouTube and is also used to detect and resolve problems with the service. Each NID cookie expires 6 months from a user’s last use. This cookie contains a unique ID used to remember your preferences and other information such as your preferred language, how many search results you prefer to have shown on a results page (for example, 10 or 20), and whether you want to have Google’s SafeSearch filter turned on. For example, most people who use Google services have a cookie called ‘NID’ in their browsers. Some cookies are used to maintain a user’s preferences. Things considered fundamental to the service include preferences like the user’s choice of language, product optimizations that help maintain and improve a service, and maintaining information relating to a user’s session, such as the content of a shopping cart. FunctionalityĬookies used for functionality allow users to interact with a service or site to access features that are fundamental to that service. For example, if you use Google Chrome as your browser, you can visit chrome://settings/cookies. You can also manage cookies in your browser (though browsers for mobile devices may not offer this visibility). To manage how cookies are used, you can refuse the use of certain cookies through your Google personalization settings anytime by visiting g.co/privacytools. Some or all of the cookies described below may be stored in your browser.
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